If you are reading this, it means that the effort I have put into content marketing over the years has paid off. Previously, we had no customers coming to us; we always had to chase potential clients. It’s challenging to demonstrate our capabilities and deliver value to the market when there aren’t customers coming to us who need exactly what we can offer.
Initial Launch of the Website
In November 2021, I launched this website with the hope of increasing Tengye’s visibility outside of China. I began sharing my knowledge about magnets to boost website traffic and simultaneously provide value to engineers and buyers.
We Attracted Unexpected Potential Customers
After two years, we have attracted many prestigious companies for their new projects that require magnets, magnet assemblies, or magnet solutions. Some of these companies are even listed on NASDAQ—organizations we never imagined we’d work with.
We’ve now become accustomed to holding weekly online meetings with customer engineers and engaging in endless technical discussions about magnetic parts.
Attract Not Pursue
There are many benefits to letting those in need contact us proactively. For example, we do not require a large sales team; instead, we can concentrate our energy on servicing existing customers and enhancing our technical capabilities.
Additionally, we no longer actively seek out potential customers for two reasons: 1) When we reach out to potential clients, it may not be the time they need assistance with magnets; 2) we are often fully engaged with projects generated through leads from our website, leaving us no time to proactively pursue new clients.
Filtering Inquiries for Optimal Magnet Projects
We are always excited about new contacts from our website who reach out regarding new projects. In these cases, we filter inquiries to select those that are serious and genuine. After initial contact, we ensure they are a good match for our capabilities.
We attract; we don’t pursue. Instead, we focus on developing better magnet solutions and elevating our professionalism and responsiveness once we begin working with you.
We filter inquiries because we want to focus our valuable yet limited time and energy on projects that are a good fit for our capabilities and on customers who have sufficient budgets.
